Our Story
Old enough to have seen it all. Young enough to adapt.
PING started alongside the rise of YouTube in India — building the infrastructure that helped creators scale. Today, we work across creators, brands, platforms, and publishing.
Built for the creator ecosystem — from day one.
About Ping
Built for the creator ecosystem — from day one.
Built for the creator ecosystem — from day one.
PING was founded at the start of India’s creator economy, helping establish the infrastructure that enabled creators to grow sustainably.
Early Days: Creator Enablement
We built the foundational systems that supported India’s emerging creator landscape — from monetisation frameworks to platform partnerships.
Scaling: Multi-Market Operations
As the ecosystem evolved, we expanded across regions, deepened platform relationships, and executed nationwide programs with operational control and quality.
Building: Publishing & Owned IP
We launched and scaled owned properties such as India Food Network (IFN), establishing leadership in food and lifestyle media.
Today: Creator Ecosystems at Scale
We provide end-to-end execution for global brands and major technology platforms — combining strategy, operations, and publishing to move real metrics.
How We Show Up
Built for scale. Grounded in trust.
Ownership
We are accountable for outcomes.
Long-Term
We build systems, not spikes.
Trust
Transparent operations, reliable partnerships.
Clarity
Clean communication and execution.
The People Behind PING
Strategists. Creators. Problem Solvers.
Anuraag Srivastava
Founder & CEO
Lydia Fernandes
Operations Lead
Rajesh Kumar
IP Strategy
Sarah Jacob
Platform Partnerships