Pickles of India was a content-led cultural initiative by Emami that celebrated India’s rich and diverse pickle traditions, highlighting regional flavours, family recipes, and the stories behind them. The campaign aimed to showcase pickles not just as condiments, but as an essential part of Indian food heritage and everyday meals.
India Food Network (IFN) served as the conceptualisation, content, and execution partner. IFN developed the IP, curated region-specific pickle stories and recipes, collaborated with chefs, home cooks, and creators, and drove storytelling and digital amplification across its platforms—helping position Emami as a custodian of India’s culinary traditions.
