It produces studio-led Amazon Live programming with:
- Multi-camera setups for dynamic, broadcast-quality storytelling
- Professional studio infrastructure, including controlled lighting, sound, and set design
- Real-time direction and switching, enabling seamless transitions between cooking, product demos, audience interactions, and brand moments
- Hosts, chefs, and creator talent curated and managed by PING
What We Deliver on Amazon Live
- Live shows featuring everyday and festive recipes, fashion and beauty lives.
- Product-integrated formats highlighting kitchenware, appliances, groceries, food, clothes, makeup and lifestyle brands with shoppable links. Interactive segments including live Q&A, polls, and viewer shout-outs
- Themed IPs & seasonal programming aligned with Amazon sales, festivals, and category pushes
As a platform, IFN conceptualises show formats, scripts the flow, manages production, and ensures brand-safe, commerce-friendly storytelling — all optimised for Amazon’s live shopping ecosystem.
By combining editorial credibility, creator talent, and broadcast-grade production, PING Network transforms Amazon Live into an engaging, trust-led destination — where audiences don’t just watch, but interact, and shop in real time.
