The Tastemade India × Pinterest collaboration was a content-led initiative that aimed to drive food discovery and inspiration, combining Tastemade India’s culinary storytelling with Pinterest’s visual search and planning platform. The campaign included three on-ground creator events—two in Mumbai and one in Delhi, where creators and food enthusiasts participated in workshops, recipe demonstrations, and content creation activities. This collaboration was part of the larger global partnership between Tastemade and Pinterest, aligning India’s food content with worldwide trends and strategies.
PING acted as the strategic and execution partner, managing Pinterest-first content adaptation, platform-aligned storytelling, trend mapping, amplification, and integration of the on-ground events into the digital strategy to ensure maximum reach and engagement.
